The conventional advertising industry (TV, Radio, Newsprint, etc…) is a global multibillion dollar business that seeks to convince consumers to use a certain product and/or service. Often times, the consumer does not even have a personal relationship with the company that seeks their business.
A word of mouth endorsement from someone you personally know remains the most effective and meaningful way to get new business. In fact, if you go beyond the call of duty with the new customer/client, they in turn will refer you to everyone they know.
Taking the time to create new professional relationships is the best investment you can make for your company.
Networking Leads…to a word of mouth endorsement.